“Supercharge Your Brand’s Growth Without Losing What Makes You Special”

Strategic Marketing Partnerships | Part Two

AuthorAuthor

Jeremy Holland & Brian Castle
August 21, 2024

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Startups must maximize resources and minimize costs, especially in marketing, which requires expertise and time. Outsourcing marketing can be more cost-effective and efficient, providing specialized skills, scalability, and time-saving benefits crucial for startup success.

Scalability: Adapting to Growth and Market Changes

One of the biggest challenges for startups is managing growth. As your business expands, your marketing needs will change, requiring more resources and expertise to reach a larger audience and achieve your goals. Building an in-house marketing team that can scale with your business can be difficult, especially when you need to adapt quickly to new opportunities or market conditions.

Outsourcing offers startups the flexibility to scale their marketing efforts up or down as needed. Whether you're launching a new product, entering a new market, or simply trying to increase your brand awareness, a marketing agency can provide the resources and expertise required to meet your objectives. This scalability allows startups to respond to growth opportunities without the need for a significant upfront investment in additional staff or infrastructure.

A survey by Clutch found that 80% of companies that outsourced marketing saw it as a flexible way to meet their business needs. By partnering with a marketing agency, startups can quickly adjust their marketing strategies and campaigns to align with their current business goals, without the delays and costs associated with hiring and training new employees.

Time-Saving: Focusing on Core Business Activities

For startup founders and small teams, time is one of the most valuable resources. Marketing requires significant time and attention, from developing strategies and creating content to managing campaigns and analyzing results. For many startups, these tasks can divert focus away from core business activities.

Outsourcing marketing allows startups to reclaim their time and focus on what they do best. By entrusting marketing responsibilities to external experts, founders and their teams can concentrate on growing the business and serving their customers. This not only improves overall productivity but also enhances the quality of both the marketing efforts and the core business operations.

Research by McKinsey & Company shows that outsourcing can lead to a 30% increase in productivity, as it allows businesses to focus on their strengths while external partners handle specialized tasks. For startups, this means more time to innovate, engage with customers, and drive business growth.

TO BE CONCLUDED….

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“No one will use what you build if they don't know it exists. Don't be afraid to put your work out there. It's the most important part of the creative process.”

- Zachary Cox

How it all began:

The genesis of Slipstream, our core product, was a serendipitous occurrence. Over the years, I have engaged in numerous invoicing automation projects, and surprisingly, HubSpot and QuickBooks emerged as a recurring challenge for users. Despite the prevalence of HubSpot for CRM and QuickBooks for accounting, there was a lack of reliable and robust integration between the two platforms. Consequently, I embarked on the endeavor to create a publicly accessible integration, which gave birth to Slipstream. Throughout my career in the fintech industry, spanning most of my professional experience as a controller, automation has been a pivotal force in numerous significant projects. To date, I have automated approximately 1000 hours per month of diverse accounting-related tasks. Outside of work, I enjoy hiking, kayaking, golfing, and spending quality time with my canine companion.

SlipStrem 101:

Slipstream facilitates seamless invoicing integration between HubSpot and QuickBooks. Upon the closure of deals within HubSpot, Slipstream automatically generates and transmits QuickBooks invoices, thereby automating the invoicing process and optimizing the time allocation of sales and accounting teams. This integration eliminates the need for manual hand-offs and duplicate data entry, ensuring a streamlined and efficient invoicing workflow. Slipstream’s customizable nature allows businesses to tailor the invoicing process to their specific sales procedures, making it an ideal solution for small enterprises that utilize both HubSpot and QuickBooks.

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