Problems vs. Solutions

I'm sure you've heard the startup cliche "fall in love with the problem you're solving, not the solution." But, why is this so important to do?If you're anything like me, you can get emotionally attached to solutions. I'll get obsessed with the idea for a new feature, process, slogan, or other plan. Many times, however, the feedback isn't what I want to hear. If you're in love with the solution, this can be extremely demoralizing. It's hard to keep going when people shoot down something you love. Instead, fall in love with the problem.There are many different ways to approach the big problem you're trying to solve. Don't get so hung up on one particular path.

Welcome back to the Founder Roundup! How are those New Years' resolutions looking?

We have two great founders to showcase this week. Check out their features below.As usual, if you're new here, please reach out! I'd love to get to know you.

– Luke

Weekly Wisdom

Backseat Startup

In episode 14 of the Backseat Startup Podcast, we had Melanie Brewer and John Beuchert, Co-Founders of Away Together, on the show. Away Together helps you stay connected while traveling.

A Reddit user launched their MVP and is asking for advice: what went wrong, what went right, and how to get the most out of the MVP era. John, Melanie, and I gave our thoughts.

Give the recording a watch above or subscribe through the button below.

Founder Roundup

Andrew Jernigan, Co-Founder of Insured Nomads

More and more people are living the nomad life. Insured Nomads protects them.Insured Nomads aims to make protecting yourself and your belongings while traveling abroad an easy and stress-free process.They strive to provide a personalized experience with both technology and human support.A standout feature of Insured Nomads is the way they interact with their customers. Insured Nomads goes above and beyond the benefits of the insurance policyThey back it up too: One of their customers broke their ankle and couldn't carry their luggage.They called Insured Nomads for help, and the company called the hostel where the guest was staying to ensure they got the help they needed.Insured Nomads also has a community app where customers can access real-time technical and customer support, as well as:

• Crisis assistance response and evacuation

• Geo-location travel alerts

• Customized destination information.

Looking for a reliable travel insurance option?Head over to their website to learn more.

Dan Keldsen and Thomas Koulopoulus, Co-Founders of PlexiCam

Eye contact is just as important in a virtual world. Dan Keldsen and Thomas Koulopoulus have got you covered.PlexiCam is an innovative, transparent camera mount that hooks directly onto any screen and allows you to create an instant studio anywhere you need it.Users are able to adjust the position of their PlexiCam and their favorite camera anywhere on their screen to ensure constant eye contact during a virtual meeting, sales pitch, or speech.While Tom came up with the idea in 2012, it wasn’t until December of 2019 when they dusted off the prototype and set to work.Shortly after, the world went remote and demand for quality cameras spiked. Talk about timing!Since launching, PlexiCam has sold over 20,000 units and has gained attention from the likes of Mark Bowden, Guy Kawasaki, and execs at Canva.Goals for 2023 include scaling up partnerships with influencers, ambassadors, and manufacturers in the space.With multiple styles for every user, PlexiCam can make any work station professional.Head over to their website to learn more!

Spend your time closing instead of prospecting. Revscale is a LinkedIn lead generation software focused on sales automation for B2B lead generation.LinkedIn automation is the new way to generate leads. Use Revscale to find, identify, and expand your network to scale up your revenue. Connect with your ideal audiences, book meetings & demos, and drive sales at a fraction of both the time and cost.We've partnered with Startup Founder Daily to bring you an exclusive offer & opportunity to utilize the Revscale Pro tool suite for the price of Plus– available until January 31st.

Ready to scale your revenue with automation? Get started today.

Community Corner

A social platform built for founders, by Founders: Our Founder, Luke, is announcing the beta launch of Flintworks, a founder-first social platform. Want to help craft Flintworks into the platform founders deserve? Sign up to join the beta!

New website, who dis? We made some upgrades over the holidays. Please check out our new website and let us know what you think! If you notice anything not working correctly, please let me know at [email protected]

Help us help you: Our goal is to garner as much attention for our featured founders as we can. That means making the features as engaging for the readers as possible. How can we improve?

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