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How our CMO Builds Top Brands!

As a startup, your brand defines you, distinguishing your business from countless competitors vying for the same audience. 

You can enhance your startup's market visibility by effectively using your owned channels, establishing thought leadership, and executing targeted advertising strategies. Let’s explore these three critical strategies for building your brand.

Maximizing Content on Owned Channels

Owned channels are one of the most powerful assets at a startup’s disposal. These channels allow you to shape your brand narrative, engage directly with your audience, and build a loyal customer base.

Owned channels are any form of media that your company controls. The most common include:

• Websites: Your primary online presence where you can host blogs, product information, and more.

• Blogs: A platform for sharing insights, company news, and industry trends.

• Social Media: Tools like LinkedIn, X, and Instagram allow direct customer interaction.

• Email Newsletters: A direct line to your audience for updates, content, and promotions.

The key to maximizing content on your owned channels is to ensure that it is valuable, relevant, and consistent. Each piece of content should serve a purpose: to inform, educate, or entertain your audience. Also, make sure to optimize the content for SEO to increase visibility and drive organic traffic to your channels.

Let's examine Duolingo's language learning platform to understand how this works. Known for its free mobile app, Duolingo extends its reach through an integrated content strategy across its website, blog, and social media platforms.

Duolingo’s website and mobile app offer a seamless, gamified learning experience that keeps users returning daily. The platform continuously updates its lessons with relevant, culturally up-to-date content.

The company leverages its blog to publish language learning tips, success stories, and more. An annual "Duolingo Language Report" shares trends and data about language learning globally. Duolingo’s email newsletters are highly personalized, offering users insights into their progress, reminders to practice, and language learning tips. 

On social media, Duolingo uses X and Instagram accounts to feature tips, motivational posts, and humorous content. On YouTube, Duolingo extends its educational content through videos that include language lessons, cultural insights, and user guides for the app. 

Just a friendly reminder that we’ll be back on Wednesday with our next session on “Creating Thought Leadership Content.” If you’re like me and hate waiting, become a member and get the entire week’s article delivered straight to your inbox every Monday ad-free! Take a peek 🫣

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